Mission
It is our mission to bring the best of Israeli culture to concert halls, theatres, museums, and galleries throughout the United States.  FIA seeks to reach out to grassroots America and expose university students, diverse ethnic groups, and all Americans to the beauty, variety, and originality of Israeli achievements. These cultural events will reflect the multi-ethnic composition of Israel and celebrate its diversity and its contribution to the world. By building understanding through culture, we guard against prejudice that threatens liberty and equality in our society.

Purpose
Through the arts and culture, we will express the ideals, values, diversity and pluralism of Israel and its contributions to mankind. The state of Israel is inclusive of all its citizens, creating a society that strives to enable each and every Israeli, of all backgrounds, the opportunity to reach their greatest potential.

To maximize exposure and minimize costs, events are organized so that artists appear in multiple cities on one tour.

Target Audience

• Grassroots America
• University Students
• Diverse religious and ethnic communities

Cultural Events

• Concerts
• Art Exhibitions
• Theatre 
• Films and Lectures
• Dance
• Design

City Selection

• Capitals of states
• Major university cities
• Vibrant Jewish community for outreach